To give back to the armed forces members who work everyday to protect us, USAA sponsors The Salute To Service bootcamps where active duty military members take part in an NFL-styled skills combine. Participants with the highest scores win prizes like team gear or other memorabilia. They also get the once in a lifetime chances to meet and interact with NFL legends like Shaun Alexander and many others. We created a content series highlighting how much fun the members had and how the respect is shared on both sides.
ROLE: Associate Creative Director
