In a sea of competitive shoe brands, many with bigger names, Saucony wanted to dust the competition at The Running Event, an annual show and tell for what’s hot in running shoes. Instead of the yawn-inducing, standard tradeshow booth, Saucony decided to create a whole new experience for attendees to enjoy, The Saucony House; a space for new product lines, important meetings, concerts and parties. Guests got to escape the convention center doldrums, enjoy a bite or a cocktail and peruse the shoes while listening to live music in a relaxed atmosphere. It was a hit that helped propel Saucony into a full-on sprint.
ROLE: Creative Director, campaign integration, design and exhibition.
