Lucchese + Stapleton Event

I had the honor of creating a bespoke event showcasing the partnership between Lucchese and one of country music’s biggest names; Chris Stapleton. It was an exclusive product launch so we built the event around a speakeasy theme and hosted it at Old Glory, one of the coolest bars in Nashville. We knew we hit a home run when Chris personally took the time to thank each of us.

ROLE: Creative Director, concept, design and exhibition, build-outs

We couldn’t just put the upcoming line of boots on everyday shelves. We had to create something that celebrated Chris’s music while also telling the story of each boot and how it was made, all in an eye-catching package. We fashioned hollowed-out amp exhibit cases with the boot displayed in each along with Chris’s framed album covers and photos of the boot making process. Lucchese liked it so much they had us create more to display in their flagship stores to showcase the launch and the partnership.

It was also important to illustrate the high-level of craftsmanship that goes into every handmade Lucchese boot. To accomplish this we created museum-styled displays that invited party guests to learn more about each part of the boot and the hard work that goes into making it the best it can be.