H-E-B is a well-loved, Texas grocery store brand. When they teamed-up with the delivery service Favor, the two companies wanted to cause a stir that started at Austin FC home games and then spread to the college football scene. To entertain the fans and get them to download the app we created a racetrack from scratch where they could race each other with RC car chassis that were tricked-out with small shopping baskets.
ROLE: Creative Director, campaign integration, design and exhibition.
